About Us

Over 20 years of dressing grads

Our story starts in 1998 on Salt Spring Island—a picturesque island off the West Coast of Canada. Since then, we’ve grown to be Canada’s preeminent retailer of special occasion dresses, from grad dresses to bridal and bridesmaid dresses, now located in Victoria, British Columbia’s historic Old Town. Whether you’re graduating, getting married or going to a ball (it happens!), we stock dresses for every special occasion—and we can’t wait to dress you, too.

Our Store

Located in Victoria’s historic Old Town

We’re proud to be a reputable and trusted retailer of designer grad dresses across Canada and the globe with our storefront located in Victoria, British Columbia’s historic Old Town. Step inside, and you’ll experience the customer service we’re known for—an experience that’s all about you. Appointments are required in-store—we can’t wait to meet you!


She said yes to the dress

Alyssa was absolutely wonderful!!! She really shares this experience with you, there may have been a tear or two between us Alyssa genuinely makes this experience magical! My daughter found the most amazing dress and left Grad Central feeling confident, surprised and honestly, so beautiful!!!

–Bryanne C.

Make an entrance

Shop online or book a private appointment with one of our in-store clothiers for an experienced hand shopping our collection of over 1,000 dresses. Appointments available online and required in- person.


We won’t sell the same style twice to your school – not even in another colour. That’s our promise.

Learn More →